Want to Make Some News with OpenStack?

We love to support our members' customer, partner and product news announcements that are beneficial for the OpenStack community. If you are issuing a press release or talking to media and would like support from the Foundation, please review the process and requirements below. Guidelines for submitting social media content to the Foundation for promotion are also below.

We will work as quickly as possible to support your marketing efforts, but we always appreciate an early heads up on your announcements. Given more runway, we may be able to provide additional resources, connect you with press or plug you into OpenStack communication channels to amplify your news.

A few things to keep in mind before we get started:

As much as we love you, please understand we cannot endorse any one company or product over another.
The more information and context you can provide about your announcement, the better the quote we can craft and advice we can give to make your announcement shine. :)
If you’re announcing an OpenStack product, please reference the brand guidelines to make sure your product is properly named and you are using the correct logo. We often catch product naming issues in a press release just before a launch, which can be a scramble for everyone! Contact [email protected] if you have any questions.

Turn up the Volume

The OpenStack community has established communications channels, and we can help promote your news. With notification, you can participate in a variety of channels, including:

OpenStack News Page: Submit your news to our online news page. Please reference the Editorial Guidelines before submitting.
Superuser: If you have customer news or announcements or would like to have a member of your team comment on a specific trending topic, please email [email protected].
OpenStack Blog: Submit a blog to run on OpenStack.org (please see blog guidelines, as they cannot be commercial in nature.
OpenStack Summit: Apply for a speaking opportunity at the next OpenStack Summit. Find the most up-to-date information on speaking submission deadlines for the upcoming Summit here.
Social Media: We want to be social with you! Please see below for specifics about OpenStack’s social media presence and submissions.

Press Releases & Quotes

Please submit your OpenStack announcement at least 5 business days before the release date. Yes, we can work miracles in a shorter amount of time, but it weakens our ability to support your launch! Ideally, you can give us a heads up a few weeks before it’s coming, so we can be prepared.
If you would like to include a quote from an OpenStack Foundation executive, we appreciate guidance on desired messaging, but will often edit or draft our own quotes.
Please note that we need the full text of the press release to review and approve. We cannot simply provide a quote or approve a paragraph mentioning OpenStack without seeing the full text of the press release.
The first reference to OpenStack in your press release should have the ® symbol, with the following text in the footer: “All trademarks and copyrights are the property of their respective owners.”
Please do not include the OpenStack boilerplate, as we do not do participate in joint releases with any one company or organization.
Please notify us when your press release crosses the wire or blog post goes live.

Press/Analyst Relations

Should you want to use a member of the OpenStack Foundation as a spokesperson for your announcement or participate in press or analyst outreach, we are happy to help given availability and nature of the announcement.
Any member company interested in working with us on press outreach efforts should contact us no later than 2 weeks before the scheduled announcement date to ensure adequate prep time.
If you are contacted by press organically for comment and want to double check messaging or pull in a Foundation spokesperson, please contact us at [email protected]

Social Media

The OpenStack Foundation has official channels on Twitter (@OpenStack), Facebook, YouTube and LinkedIn. We love to retweet, crosspost and otherwise share what you’re up to on social to the best of our abilities. To make a social media request, email [email protected] a minimum of 48 hour in advance of your requested post time. If possible, we strongly prefer a longer lead time.

Before making your request, please review the Editorial Guidelines for accepted content. Posting is at the discretion of the editors and not all submissions will be posted. Posts that keep OpenStack at the heart of the content are easier to accept than posts that put the OpenStack connection a few layers deep. The Foundation reserves the right to edit content before posting. Contact [email protected] if you need assistance crafting content.

The Foundation is a vendor-neutral body and aims to support all ecosystem companies with social promotion. Please understand that we cannot accommodate all requests at all times. Please continue to send content and engage with the Foundation social team.

Community Hashtags

@OpenStack is the official Foundation Twitter handle. Many OpenStack User Groups and OpenStack Days events have their own handles. These handles are monitored and managed by community members. Please contact [email protected] if you are working with a local group or event and would like help contacting these community members.
#OpenStack is the predominant hashtag for OpenStack content.
During the Summits, #OpenStackSummit is used.
Throughout the year, but particularly at Summits, you will see #weareOpenStack used. #weareOpenStack is for recognizing diversity initiatives in the OpenStack community and other “human interest” elements that highlight the individual members in the community.

Additional Requests

We want to support your efforts to promote OpenStack in other ways as well. This may include:

Joint conference submissions
Speaking requests
Video interviews
Events
Other cool stuff!

To collaborate with us on additional media and promotion opportunities, please contact [email protected].