Over the past three years, interest in OpenStack has evolved from developers to early adopters and users. Business users are now running OpenStack to meet real business needs. The more they work with OpenStack, the more they ask for new features and configurations. Some are even contributing code back to the community. In this keynote, Rackspace SVP and GM Jim Curry teams up with HubSpot CIO Jim O'Neill to present HubSpot's journey into OpenStack and the business advantages it has produced.