Barcelona, Spain
October 25-28, 2016

Speaker Details

Sandra O’Boyle
Senior Analyst, Heavy Reading

Experienced IT and telecom marketing manager and research director with over 15 years of experience. Skills include market positioning and research, brand awareness, value proposition development, content creation and marketing, competitive analysis, customer targeting, lead generation campaigns and sales training and collateral.

Provide valuable market insight and product marketing strategies, experience working with senior executives in engineering and product development roles as well as sales and marketing.

Excellent understanding of the competitive issues and trends shaping the telecom and IT sectors.

Specialties: Mobile networks and network intelligence, Enterprise Mobility, M2M, Mobile data services, Enterprise networks, Collaboration and Communications services, Cloud strategy and services