Developers are the new Kingmakers, but what are the current best and worst practices for developer marketing and relations? Today developers drive the PoCs and early adoption that make or break your product or service, and exert a huge amount of influence on the buying process. And once you've made the sale they are the ones you depend on to make sure you're a critical piece of your customers' stack. If you're in "cloud" it's highly likely that you need to reach developers. The experts on this panel will tell you how they do it, complete with stories of things gone wrong and gone right. Find out which of the current mediums (blogs, docs, social media, conferences, etc.) are the most effective, and walk away with practical, actionable tips for currying the favor of all those flip-flop wearing, overly hair-tinted code monkeys that seem to keep killing your chance at signing a deal.
Marketers and product managers in the OpenStack ecosystem will learn why developers are such an important target and how to reach them.