Austin
April 25-29, 2016

Event Details

Please note: All times listed below are in Central Time Zone

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Winning Marketing Strategies for OpenStack
Products & Services

This is the story of marketers from diverse organizations, sharing their advice and lessons on how to bet big on OpenStack marketing and win.

Once upon a time, it was easy to market a major tech force like cloud. Everybody was in—except for OpenStack. It was too unlikely to even be considered the underdog. Now who's on top of the share-of-voice stack?

You probably know some OpenStack evangelists who are killing it. But their success wasn’t linear. They were audaciously pushing rocks uphill for years, and today if you mention OpenStack, anyone in tech will lend an ear. The question now: how do you capitalize on it?

This panel will open source proven strategies that show you how to win the multifaceted marketing game, including weaving OpenStack into your company’s story and content marketing strategy, integrating OpenStack into your product and business cycle, powering your marketing and social channels with cloud data and technology, and gaining support internally.


What can I expect to learn?
  • Pairing OpenStack messaging with macro IT trends
  • The customer engagement and connectivity revolution
  • Integrating OpenStack into your business and product cycle
  • Using OpenStack data and technology to power marketing
  • Managing the multiplying marketing channels around an open community
  • Selling OpenStack internally
Monday, April 25, 3:40pm-4:20pm (8:40pm - 9:20pm UTC)
Austin Convention Center - Level 4 - MR 16 A/B
View video
Difficulty Level: Beginner
Tags: Enterprise CxO Community ISV BoF
James Kelly
Juniper Networks
James loves helping businesses transform with technology. Using his skills with cloud-native design, DevOps, SDN and infrastructure as code, been applied over the last decade at Juniper Networks in the areas of customer-facing engineering, business development, product management, and he’s now Marketing Director of Enterprise Networking and Automation. Prior to working at Juniper, James... FULL PROFILE
Kamesh Pemmaraju
Mirantis Inc
Kamesh is the Vice President of Product Marketing at Mirantis where he works to define, drive, and deliver comprehensive joint go to market activities, content marketing of Mirantis products, and Mirantis Unlocked partners in the OpenStack ecosystem.  Kamesh has a deep knowledge of the cloud marketplace and the OpenStack ecosystem along with a rare mix of entrepreneurial/start-up experience,... FULL PROFILE
Joseph Sandoval
Lithium Technologies
Cloud Platform Manager at TubeMogul FULL PROFILE
Heidi Joy Tretheway
Open Infrastructure Foundation
At the OpenStack Foundation, Heidi Joy focuses on brand, content and community marketing, and spearheads the User Survey. Previously, Heidi Joy was director of marketing communications for a mobile software company, head of global communications for a commercial real estate firm, and a business journalist. She is a frequent public speaker on topics including women in tech, content marketing,... FULL PROFILE