What is it like to build a new product for the OpenStack ecosystem? With so much already happening in the big tent, how do you release new functionality without stepping on the toes of other projects? By creating a Backup & Recovery product for our customers, we bridged the gap between what exists in OpenStack and what is possible. Preston Bannister & Mark West discuss developing Avamar support for OpenStack i.e.: what what well, what did not go well & lessons learned along the way. More importantly, two EMC'ers identify areas for growth within OpenStack specifically in the areas of BackUp & Recovery for Enterprise Data Protection. Find out some of the strengths & weaknesses of backing up tenant data from the perspective of large Telcos who are in fact our customers. Hear for yourself the differences between OpenStack & legacy virtualization when it comes to business continuity in storage.