Data is increasingly becoming the crown jewel for most businesses. Data loss can not only result in massive competitive disadvantages, but heavy penalties if compliance, regulatory or policy mandates are violated. As you deploy new apps on OpenStack, you can de-couple your data to a resilient, persistent storage fully compliant with OpenStack Swift to focus on your application without worrying about the data. Ever wonder what a persistent SWIFT store would look like? Check out a demonstration of ECS, an object store that works well with Keystone, S3 and Hadoop. It can also replicate across geographies. AND it accepts and translates NFS files.